That was Easy?

Staples is well-known for their "Easy Button". Until a couple days ago, I thought this meant that they were supposed to make things easy for their customers. However, now I realize that it is actually meant as a dare to shoppers to ask for help. Those who succumb to the facade of service will be met with nothing short of a condescending reference to their slogan.



Take this interaction, for example:
Elderly woman to Staples employee: I need to make a copy and this is my first time. I think I need help. 
Staples employee: Ohhhhkaaay... Do you want to try it on your own? ...All you have to do is press a button and put the page face down It's pretty easy.


Do you think this gem of an associate got bonus points or an extra piece of flair for dissing an old lady?